Sustainability
The use of logos in print provides an instant recognition that the paper used has strong environmental attributes. Only one of the forest certifications logos can be used on a printed job – either FSC or PEFC. Otherwise a forest certification logo can be used in conjunction with a Carbon Balanced logo and a Recycling logo.
Logos can also be used with publication statements.
FSC® Logos
The FSC logo is a mark of sustainably sourced paper and must only be used when:
all of the paper used to complete the publication is FSC certified
all of the paper is purchased from an FSC certified source and printed by an FSC printer
the chain of custody is not broken, with the only exception being when an end user purchases paper separately and has it delivered to their chosen FSC printer
The correct FSC logo can be generated only by the FSC license logo holder - your paper supplier or your printer.
PEFC™ Logos
The PEFC logo is a mark of sustainably sourced paper that must only be used when:
at least 70% of the paper used to complete the publication is PEFC certified, the balance of the paper must be verified as from sustainably sourced
all of the paper is purchased from a PEFC certified source and printed by an PEFC printer
the chain of custody is not broken, with the only exception being when an end user purchases paper separately and has it delivered to their chosen PEFC printer
The PEFC logo can be generated only by the PEFC license logo holder – your paper supplier or your printer.
Carbon Balanced Paper
The World Land Trust Carbon Balanced logo can be used if the paper used in print has been purchased as Carbon Balanced. The logo can be used with FSC or PEFC logos and recycling logos.
Denmaur Paper Media is a World Land Trust partner, and an authorised Carbon Balanced paper supplier, so contact them directly or through your print provider for your preferred artwork.
The following grades: Revive, Arctic Snow, Innovation Digital and Delipac are carbon Balanced at source, otherwise any grades offered by the Denmaur group can be Carbon Balanced.
Recycling Logos
A range of recycling logos are obtainable from the Wrap resource library. Note that all paper purchased from Denmaur Paper Media is recyclable!
Recycling logos can be used in conjunction with an FSC or PEFC logo as well as a Carbon Balanced logo.