Design Icons
In 1921, a London based company was formed to market personal organisation systems in the UK by mail order. In 1930 they registered the trademark "Filofax", the name derived from the description "file of facts".
The business continued to grow and by the mid 1980's it had achieved a retail network of 1250 outlets in the UK alone. Prestigious stores around the world stocked Filofax, Harrods and Harvey Nichols in London, Neiman Marcus and Bloomingdales in the US, Bon Genie in Switzerland, Galleries Lafayette in Paris and Seibu in Japan amongst others
The Filofax personal organiser had developed from a simple loose-leaf diary and notebook into an indispensable organiser and status symbol for the 80s.
Its popularity has obviously been impacted by modern technology but the Filofax is still here, serving as a tactile, visually appealing, battery-free all-round organiser with functional inserts that you can add and remove to suit how you want to use it.
A diary, a notebook, a sketchbook, a memo pad, a folder, a pen holder, a holder for business cards, credit cards, travel cards, a neat hideaway for personal ephemera. Either way it is a design icon that celebrates the use of paper.